Sync » Purpose http://www.dialect.com/blog Mon, 03 Oct 2011 16:16:12 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Start with Why http://www.dialect.com/blog/start-with-why/ http://www.dialect.com/blog/start-with-why/#comments Wed, 05 May 2010 15:24:19 +0000 Andy Kanefield http://www.dialect.com/blog/?p=118 In his book, Start with Why, Simon Sinek challenges us to ask Why?  Sinek has a background in marketing, and proposes that most people know what they do and how they do it.  But if you ask them why they do it, they often don’t have an answer.  Sinek wants to “inspire people to be inspired” by finding their why.

His thinking is simple, straightforward, and powerful.  It resonates with my experience and from a personal perspective, it can be hard to keep the why in mind when dealing with the challenges of business and life.

We recently talked to a large company that has merged two divisions.  The company leaders are asking the question, How are we better together?  I believe their how is Simon’s why.

When is the last time you’ve really looked at your why?

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