What is the ROI of Sync?

I was meeting with a CEO earlier this week, and he emphasized several times during our conversation that when CEOs consider getting outside help to promote sync they ask, “What’s the ROI?”

This raises an important question:  How does one measure the ROI of getting in sync?  It’s intuitively obvious that being in sync is helpful. Having an organization in which everyone is working to move you in the same direction is more cost effective than the alternative.  And having a customer promise that is in sync with the value you actually deliver will certainly get you better financial results.  But where’s the quantitative data? Read more