You're promoting sync when you work on the following three aspects of alignment.
The first aspect is alignment between what you promise to your customers or clients and what you’ve built your organization to deliver. This is represented by the diagram below. Alignment from this perspective is having your brand promise match the brand experience of your customers.
Another way to look at alignment is to look at how the elements of your organizational identity line up with each other. For example, does the behavior of your employees and the values you reinforce support your declared direction (vision)? Do your processes effectively deliver the value you’re promising your customers? You get the idea. This perspective of alignment is illustrated below
A third perspective on alignment is to ask the question, Do our employees know who we are and are they living it every day? And do they understand their role in making who we are come alive for our customers?
If you want to work on any of these aspects of organizational alignment, call us at 314.863.4400.