Uncommon Sense

Do you want your people to work in concert toward shared goals? Do you want to be in sync? Uncommon Sense is the fictional story of Jack, CEO of Horizon Bank. This quick read illustrates a framework you can use to promote sync while maintaining diversity of perspective. Merging well-established principles for building sustainable businesses with known differences in thinking styles, this book can help you:

Align your organization

Translate what you stand for to key stakeholders

Uncommon Sense will walk you through critical aspects of organizations that need to be in sync for you to maximize effectiveness:

  • Purpose
  • Signature Strength
  • Vision
  • Stakeholders
  • Culture
  • Process

What are others saying about Uncommon Sense?

Dan Pink, author of Drive and A Whole New Mind: "Finally, a book that connects how people are wired to how organizations are designed."

David Frigstad, CEO of Frost & Sullivan: "A fast and powerful read, it quickly illustrates the need for alignment within the organization."

Clark Davis, Vice Chairman of HOK: "Uncommon Sense is a clear and straightforward book that combines advice about organizational strategy and individual leadership style.  It makes a unique contribution to current business literature because strategy and leadership style are often confused and, at times, are at odds with each other"

Jason Selk, Sport Psychology Consultant and Author of '10-Minute Toughness': "The concepts in this book are dead on.  The ideas fit with how I work with clients... and the storytelling was awesome.  I was surprised at how much I enjoyed it.  The storyline drew me in and made me want to fill out 'Jack's notepad', the practical questions at the end of each chapter... I was really impressed!"

Dave Gray, Founder of XPLANE: "Uncommon Sense is uncommonly good"

Jim Holbrook, CEO EMAK Worldwide: "The authors weave a powerful tale that most CEOs go through at some point in their careers - dealing with a lack of alignment across people, priorities, vision, direction and brand... I read this book in about an hour, reread it, took notes and bought copies for my leadership team to read and then discuss.  It's a great tool in good times or bad.  Getting alignment is the most powerful business initiative and the hardest."