un common sense, Once CEO's Tale of Getting in Sync
Do you want your people to work in concert toward shared goals? Do you want to be in sync?

Uncommon Sense is the fictional story of Jack, CEO of Horizon Bank. This quick read illustrates a framework you can use to promote sync while maintaining diversity of perspective. Merging well-established principles for building sustainable businesses with known differences in thinking styles, this book can help you:

  • Align your organization
  • Translate what you stand for to key stakeholders
Uncommon Sense will walk you through critical aspects of organizations that need to be in sync for you to maximize effectiveness:
  • Purpose
  • Signature Strength
  • Vision
  • Stakeholders
  • Culture
  • Process
What are others saying about Uncommon Sense?

Dan Pink, author of A Whole New Mind: "Finally, a book that connects how people are wired to how organizations are designed."

David Frigstad, CEO of Frost & Sullivan: "A fast and powerful read, it quickly illustrates the need for alignment within the organization."


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